An article from Reuters talks about the problem with doing maths outreach work:

In the American drive to boost science and math education, it’s science that has all the kid-friendly sizzle: Robots and roller coasters, foaming chemical reactions, marshmallow air cannons.
Math has… well, numbers.

The article outlines several efforts underway to overturn this issue in the US.

Source: Numbers game: America’s struggle to make math fun.