Steven Strogatz has written a book based on his series of columns for the New York Times, *The Elements of Math*. The book’s called *The Joy of $x$*, and Steven’s recorded a trailer for it. I bet he hopes the trailer will convince you to buy the book.

[youtube url=https://www.youtube.com/watch?v=GPttaSg8ySc]

That trailer’s got it all! A jazz soundtrack, a cool dude, a surprise moustache; everything. It makes a compelling case ((Eagle-eyed Aperiodipals will notice that Steven writes his $x$ the incorrect, American, way.)).

There’s also a video of the outtakes from the trailer:

[youtube url=https://www.youtube.com/watch?v=QhNoCxGbyZY]

The book has an info page at its publisher’s site, and Steven Strogatz has his own personal site too. Strogatz’s current NYT series, *Me, Myself and Math*, “looks at us through the lens of math”.

Although the publisher’s SRP is $27, Amazon are currently selling *The Joy of $x$* for $15.84/£11.47 in hardback and $12.94/£8.15 in Kindle format.