The American Mathematical Society, the American Statistical Association, the Mathematical Association of America, and the Society for Industrial and Applied Mathematics announce that the theme for Math Awareness Month, April 2012, is Mathematics, Statistics, and the Data Deluge.

The Math Awareness Month website has the following description of this theme:

Massive amounts of data are collected every day, often from services we use regularly, but never think about. Scientific data comes in massive amounts from sensor networks, astronomical instruments, biometric devices, etc., and needs to be sorted out and understood. Personal data from our Google searches, our Facebook or Twitter activities, our credit card purchases, our travel habits, and so on, are being mined to provide information and insight. These data sets provide great opportunities, and pose dangers as well.

Math Awareness Month (or, before 1999, “Week”) has been held in April every year since 1986 and aims to “increase public understanding of and appreciation for mathematics”.

The Math Awareness Month website promises articles and other resources for undergraduate students and those who teach them.

I read this headline as “Moth Awareness Month”.

Sorry, I have nothing else to add.